- Home
- BrandWorld
- Bacchus Wine Registry Alliance: Newly Weds Applaud Initiative
Bacchus Wine Registry Alliance: Newly Weds Applaud Initiative
- By Business World
- Published November 9th, 2009
- BrandWorld
- Unrated
Bacchus Tonic Wine, a leader in the tonic wine brand category has been supporting couples with its Registry Alliance Scheme currently taking place in Lagos state.
This corporate social responsibility scheme designed to uplift the institution of weddings and has rewarded over one thousand five hundred couples within three months of its reintroduction. The scheme has however not restricted its largess to Couples alone as wedding guests have also benefited from the scheme by receiving branded gifts at registries where their marriage oaths or weddings took place.
This Registry Alliance scheme was first introduced seven years ago with campaign pilot activities limited to six local government councils namely Badagry, Surulere, Mushin, Ikeja, Oshodi and Agege. Now, the scheme can boast of operating in eighteen council registries in Lagos . In addition to handing out exciting gifts, other activities of the scheme include painting registry offices, re-carpeting, providing office furniture in order to make registries more attractive for marriage ceremonies.
The Bacchus Tonic Wine Registry Alliance scheme is one of the many corporate social responsibility initiatives that verify the corporate responsibility of Grand Oak Limited, the marketing company overseeing Bacchus Tonic Wine and several other world class brands. Having identified weddings as the platform which the brand has been synonymous with over several years, the brand now intends to consolidate on this platform through this scheme.
According to Mr. and Mrs Funso Daniels, newly weds who recently tied the nuptial knot in Alimosho registry “We are so excited to have Bacchus Tonic Wine support our marriage with all these exciting gifts. We are quite certain without Bacchus our day would not have been this colourful. Even our friends and well wishers present here are excited about this Bacchus programme. Thank you Bacchus”
For over three decades, Bacchus Tonic Wine has successfully established a grand achievement as an ideal drink for couples and celebration of love. This is building on the positioning of Bacchus Tonic Wine as an ideal drink for celebrations especially weddings, birthday, graduation and other landmark celebration occasions.
This corporate social responsibility scheme designed to uplift the institution of weddings and has rewarded over one thousand five hundred couples within three months of its reintroduction. The scheme has however not restricted its largess to Couples alone as wedding guests have also benefited from the scheme by receiving branded gifts at registries where their marriage oaths or weddings took place.
This Registry Alliance scheme was first introduced seven years ago with campaign pilot activities limited to six local government councils namely Badagry, Surulere, Mushin, Ikeja, Oshodi and Agege. Now, the scheme can boast of operating in eighteen council registries in Lagos . In addition to handing out exciting gifts, other activities of the scheme include painting registry offices, re-carpeting, providing office furniture in order to make registries more attractive for marriage ceremonies.
The Bacchus Tonic Wine Registry Alliance scheme is one of the many corporate social responsibility initiatives that verify the corporate responsibility of Grand Oak Limited, the marketing company overseeing Bacchus Tonic Wine and several other world class brands. Having identified weddings as the platform which the brand has been synonymous with over several years, the brand now intends to consolidate on this platform through this scheme.
According to Mr. and Mrs Funso Daniels, newly weds who recently tied the nuptial knot in Alimosho registry “We are so excited to have Bacchus Tonic Wine support our marriage with all these exciting gifts. We are quite certain without Bacchus our day would not have been this colourful. Even our friends and well wishers present here are excited about this Bacchus programme. Thank you Bacchus”
For over three decades, Bacchus Tonic Wine has successfully established a grand achievement as an ideal drink for couples and celebration of love. This is building on the positioning of Bacchus Tonic Wine as an ideal drink for celebrations especially weddings, birthday, graduation and other landmark celebration occasions.
