NIGERIA’S foremost brewery, Guinness Nigeria Plc, through its flagship brand, Guinness Foreign   Extra Stout (Fes) has announced its sponsorship of the Super Eagles to the Cup of African Nations (Can) and the Federation of lnternational Football Associations (Fifa) Competitions taking place in Angola and South Africa respectively.
This announcement which was made by Mr. Simon Breckon, the company’s Marketing Director at a ceremony held recently, at Guinness Nigeria Plc’s Head Quarters, and attended by top NFF members, marked the third year running of the company’s sponsorship of the National Football team, Super Eagles. It should be noted that this third year sponsorship is attracting more money, as it surpassed the money committed by the company on the two previous occasions.
Speaking at the event, Mr. Simon Breckon said ‘We have always been in the forefront of sponsoring sports generally in Nigeria, with deliberate emphasis on Football, which has always been the favourite of the consumers of our uniquely brewed Guinness Foreign Extra Stout that also has a great taste’.
To add further impetus and more impact to the importance Guinness placed on this sponsorship initiative, the company put a special programme in place, the Marketing Director added, ‘Today, for the first time ever, we are revealing a limited edition of Guinness label, which will feature colours of the Nigerian football team. This new and distinctive label has been created specially to show support for the Super Eagles and the belief that together we can unite in the power of the Nigerian spirit as we enter the next stage of both the African Cup of Nations and the 2010 Fifa World Cup finals.’
Also on this new label edition, Mr. Breckon, said ‘The bottles of the Guinness stout featuring the limited edition label will be on sale in bars across Nigeria from December. Another interesting thing to note here is that it is the limited edition label that would change in Guinness, but the price and the much loved and distinctive roasted bitter taste, dark colour and special aroma of Guinness and the shape, size and design of the bottle will stay the same.
 Guinness, Nigeria’s number one stout, truly distinctive and a beer of substance for men of substance, which has been the official beer of the national team, will through its ‘Power Of Naija’ campaign actively demonstrate its support for and belief in the team and Nigeria by Featuring Guinness Ambassador, Nigeria’s former international and skipper, Austin ‘Jay Jay’ Okocha goes to confirm that the brand recognizes the fact that whether the team is winning or losing, 11 men and 150 million Nigerians can always come together to believe in the Power Of the Nigerian spirit.
Rounding off, Managing Director, Guinness Nigeria Plc, Mr. Devlin Hainsworth, said ‘Our company would continue to unveil initiatives, which will be part of Our Reach For Greatness Football Programme and we shall sustain our participation in the broadcasts of English Premier League matches in Nigeria and across Africa, also with our very own Guinness Greatness Ambassador, Austin ‘Jay Jay’ Okocha, as well as The Super Eagles’